National List Marketing
These are the only two efforts I am aware of for business journals to unite, pool their resources, and market business rankings and book of lists to a national audience.
- DataJoe National List Marketplace. This Web site (created by my company) is a unique effort among independent business publishers to market their local business rankings and book of lists on a national level. Many book of lists, individual lists, and directories are available for immediate download, including several free downloads (continually updated).
- Bizjournals Book of Lists Marketplace. This Web site is a marketplace where all American Cities Business Journals pool their book of lists data and market on a national level. Many book of list products are available in print, CD-Rom, and digital download.
Regional List Marketing (Good Models)
These are notable business journals who have demonstrated success marketing their lists and book of list data on a regional level. I provide links to both their main sites and e-commerce sites. These guys have demonstrated marketing savvy - definitely people to watch.
- Crain's Chicago Business: Main Site, E-commerce Site
- Crain's New York Business: Main Site, E-commerce Site
- Indianapolis Business Journal: Main Site, E-commerce Site
- Florida Trend: Main Site, E-commerce Site
Trade Publisher List Marketing (Good Models)
Great examples of trade publishers with lists, directories, and sourcebooks who have demonstrated success in marketing and monetizing data at the vertical industry level.
- Modern Healthcare: Main Site, E-commerce Site
- Business Insurance: Main Site, E-commerce Site
Other Resources
Other sites of interest encompassing the industry of business rankings, book of lists, editorial directories, and marketing and monetizing business and trade journal data.
- Riley Guide: Links to many popular free rankings as a supplement for job seekers. National site.Old site.
- Bizjournals iBOL: An interactive product, newly created by American Cities Business Journals, that compiles searchable data from Book of Lists across many markets in the U.S.
- eMedia Vitals: A great Web site for trends and best practices in transitioning business and trade publishers from a print-centric to a more digital and wholistic focus. Includes some great case studies, for print to digital transitions, including this article: http://emediavitals.com/blog/37/how-street-smiths-sportsbusiness-fact-book-made-its-digital-transition and the following video case study: http://emediavitals.com/video/16/turning-data-revenue.
