*BR Alert*
Crain's Chicago Business, a well-established business journal serving the business community of Chicago, has unveiled a redesigned online storefront for its Book of List data. Crain's Chicago has always been an innovative and effective player in the realm of data e-commerce and Book of Lists marketing, promoting their ranked lists aggressively with online house ads, e-news alerts, twitter, and a variety of other channels. This is the second time I've witnessed them redesign their online storefront interface in the last few years.
View the New CCB Online Storefront >>
The newest iteration showcases a sleek new design that has been compacted to limit the need for vertical scrolling. Nearly every ranking sports multiple avenues for interacting with the data, including (1.) A Top 5 Preview, (2.) PDF Download (Pay-Per-Download,) and (3.) XLS Download (Pay-Per-Download.)
The most notable change is the addition of a completely new product -- the Crain's Unlimited Research Package. This one-year subscription provides access to all lists in Excel, PDF, or HTML format, with access to updated versions of the lists as they come available throughout the editorial cycle. The Unlimited Research Package also includes a few side benefits, namely unlimited online access to the weekly edition of Crain's Chicago Business, and a one-year print subscription. The cost is $599 - a bold move, as this surpasses the pricing for any other Book of Lists product they sell by a margin of $200 or more.
Again, Crain's Chicago tends to be an innovator, as far as pushing the boundaries of Book of Lists marketing and e-commerce; so I would not be surprised if you see other regional business publishers follow suit, at least in principle, by selling a premium product of similar dimensions, with added perks bundled in. Some publications predated Crain's Chicago in selling an "unlimited access" premium product; and my bet is that there are more to come.
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